The Toy Book’s June 2026 Power Rankings: Top Stories and Products

Here are the stories that the toy industry couldn’t stop reading and talking about last month.

We’ve reached the halfway point of 2026, and the U.S. toy industry is having a pretty good year. June kept the momentum going.

Our 2026 Specialty Toys & Gifts Issue debuted at Astra Marketplace & Academy, and judging from the digital reads, new product discovery is happening every day as the retailers look to stock their shelves with fresh offerings in the back half of the year.

A close look at the month’s most-read headlines reveals the continuation of several notable trends, including toys and activities for adult consumers, the importance of location-based experiences (LBEs), and Mattel’s dominance in the vehicles space. And speaking of Mattel, its collaboration with Miley Cyrus rocketed into the No. 7 slot for the month in less than 12 hours. Perhaps it’s the forthcoming launch of filmmaker Christopher Nolan’s similarly themed The Odyssey, but newcomer Oz Creations’ Olympia Doll collection also cracked the Top 10 for the second month. Check out the big toy stories below.

The Toy Book Top 10

The most-read, clicked, and shared stories at The Toy Book last month.

1. Crayola Debuts New Coloring Line for Adult Artists

2. Mattel Rolls Out ‘Matchbox: The Movie’ Toy Collection

3. Mattel Brick Shop Expands with Seven Hot Wheels Sets

4. Domo-Kun Cafe to Open First Permanent U.S. Location in California

5. The Play District: Hasbro Reveals New Entertainment Destination

6. Disney Store Unveils Its Experiment 626 Day Collection

7. Mattel Unveils Miley Cyrus as the Newest Addition to Its Barbie Signature Series Lineup

8. Oz Creations To Debut Olympia Doll Collection at Astra Marketplace

9. Tonies Launches Bluey Collection

10. Aurora World Expands Licensed Portfolio with Care Bears Plush Collection

Beyond the Top 10, this year’s Licensing & Entertainment Issue, featuring The Licensing Book, continued drawing reads, while news of Toys “R” Us Canada’s IP sale to NECA owner Ad Populum missed cracking the Top 10 by just a couple of clicks.